A $1.3 billion disparagement suit Dominion Voting Systems filed against MyPillow’s Mike Lindell alleges the CEO encouraged consumers to use discount codes tied to commonly discredited conspiracy theories about the 2020 governmental election.
The lawsuit, which the ballot systems company submitted Monday versus Lindell and MyPillow in the U.S. District Court for the District of Columbia, declares Lindell marketed his items towards consumers who were already engaging with election-related conspiracy theories including Rule. The lawsuit even more alleges that Lindell promoted deal codes linked to or inspired by those theories to boost his business’s sales.
” MyPillow’s defamatory marketing project– with promotion codes like “FightforTrump,” “45,” “Evidence,” and “QAnon”– has actually increased MyPillow sales by 30-40%and continues deceiving individuals into redirecting their election-lie outrage into pillow purchases,” the lawsuit declares.
The lawsuit points out one example in which Lindell, a vocal Trump suppo