Prudential tries to find a brand-new advertising agency

 Prudential tries to find a brand-new advertising agency

.Hi and welcome to Expert Marketing for February22 I’m senior marketing press reporter Lauren Johnson, and here’s what’s going on:.Prudential looks for a brand-new advertisement agency.The Independent eyes acquisitions.Facebook negotiates with Australia.If this e-mail was forwarded to you, register here for your day-to-day expert’s guide to marketing and media.Tips, remarks, recommendations? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.Charles Lowrey, CEO and chairman of Prudential.Prudential.Prudential is shopping for a brand-new advertising agency after years of managing the majority of its marketing itselfPrudential is purchasing a new advertising agency for the very first time in more than a years, Patrick Coffee and Lindsay Rittenhouse report.The advancement marks a big change for the company, which was early to produce an in-house agency.Prudential reported its very first loss considering that 2013 due to the economic slump.Read the story.
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