TikTok star Emily Canham falls foul of UK advertisements guard dog

 TikTok star Emily Canham falls foul of UK advertisements guard dog
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image copyright ASA

image caption The clip’s caption promoted a “today only” offer for hair-styling products
A social media influencer has actually become the first person to be reprimanded by the UK’s advertising guard dog over a TikTok post.

The ruling centred on a video released by Emily Canham that promoted products made by the hair-styling brand GHD.

The regulator said it needs to have included an #ad hashtag or comparable label.

Until now, the body has actually concentrated on Facebook, Instagram, Snapchat and YouTube, along with traditional media.

” This might be our very first ruling on a TikTok post however brand names, marketers and influencers should be totally mindful that the ad guidelines apply to them across online and in social networks,” a spokesperson for the Advertising Standards Authority (ASA) informed the BBC.

” Our rules put an emphasis on protecting kids and, where an audience/followers of an influencer or celebrity are predominantly youths, particular care has to be taken to ensu

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Redak staff

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