The ruling centred on a video released by Emily Canham that promoted products made by the hair-styling brand GHD.
The regulator said it needs to have included an #ad hashtag or comparable label.
Until now, the body has actually concentrated on Facebook, Instagram, Snapchat and YouTube, along with traditional media.
” This might be our very first ruling on a TikTok post however brand names, marketers and influencers should be totally mindful that the ad guidelines apply to them across online and in social networks,” a spokesperson for the Advertising Standards Authority (ASA) informed the BBC.
” Our rules put an emphasis on protecting kids and, where an audience/followers of an influencer or celebrity are predominantly youths, particular care has to be taken to ensu